The division of labor between these tools was recently brought home to me when I was reviewing plans for a revamp to the Moor Insights & Strategy website. Just try making a wireframe for a webpage in Photoshop you can kind of force it to work, but the results likely won’t be good, and the whole thing would be vastly easier in Figma. Sure, a collaboration space within Figma might include some digital assets made using Adobe tools, but the use cases for the apps are far from interchangeable. Meanwhile, product designers and the stakeholders who work with them-people like marketers and web developers-use Figma to create or give feedback on digital products like web-based or mobile apps. Graphic designers, multimedia editors, digital artists and the like use Creative Cloud to create pictures, videos, brochures and other digital assets.
In fact, the apps that Adobe sells to creative professionals and Figma’s main offering for product designers are in some ways complementary, but for the most part they’re used by different roles. The lazy way would be to say that Adobe and Figma both make “design software” and pretend that they operate in the same market space. If we’re going to properly understand the likely impacts of this acquisition on innovation, competition and so on, it’s vital that we do a good job of market definition. Adobe and Figma are in complementary, not competing, businesses
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